In 1968 George Libin discovered a secret: No automobile dealership promotion can be effective unless the salespeople give every person
who walks through the door the "Red Carpet Treatment". He created a selling and service approach that helped automobile dealers become
more profitable and founded Automotive Profit Builders, APB, to help them sell more cars at higher profits. Richard F. Libin, President
of APB, continues his father's mission to ensure that his dealer clients' management and dealership staffs keep pace with today's more
sophisticated and demanding customers while retaining high customer satisfaction and maximum gross profit in every department. Mr. Libin
has taken a leadership position in adapting new technologies for improved sales and service performance. He uses a hands-on, on-site
approach and is responsible for developing more effective management and sales teams to achieve predetermined objectives.
In today's business environment training must be an investment not an expense. Businesses need to separate their operations from their
competition, and good service and properly trained people are on the top of the list of ways to get that done. APB takes a customer centered
approach, realizing that it is the customer's perception that must rank high in any successful and enduring sales and service approach.
Equally important is the collection of meaningful data that provides the basis for analysis and interpretation for any improvement plan. APB's
process helps dealerships keep to the fundamentals and establishes measurements to identify ways to improve. The APB process also aids
business leaders who have learned the importance of providing the resources needed to get the job done. They choose to concentrate on
becoming all that they can be - not on trying to beat their competition. They must become personally involved and demonstrate the value in
ways that their people can understand.