From The Acclaimed Author | Richard F. Libin
Books That Ask The Tough Questions So That Sales Professionals Succeed


RICHARD F. LIBIN, president of APB, is focused on ensuring that the management and staff of APB's clients keep pace with today's sophisticated and more demanding customers, while excelling in customer satisfaction and maximizing gross profit in every department.

Mr. Libin has taken a leadership position in adapting new technologies for improved sales and service performance since he joined APB in 1980 as a management consultant. Since then he has worked closely with businesses using a hands-on, on-site approach to develop management and sales teams, which are more successful in achieving predetermined objectives. Prior to joining APB, Mr. Libin was affiliated with one of the largest New England auto auctions, a Chevrolet dealership in the Boston area. His experience with both wholesale and retail customers gave him a solid foundation and understanding of the internal chemistry of both service and sales departments.

Mr. Libin writes recurring articles for WARDSAUTO'S IdeaXchange, The American Salesman, EyesonSales and Sales Gravy. His first book, "Who Stopped the Sale?" was originally published in 2010 and his second book, "Who Knew?" was published in 2017.


About APB

In 1968 George Libin discovered a secret: No automobile dealership promotion can be effective unless the salespeople give every person who walks through the door the "Red Carpet Treatment". He created a selling and service approach that helped automobile dealers become more profitable and founded Automotive Profit Builders, APB, to help them sell more cars at higher profits. Richard F. Libin, President of APB, continues his father's mission to ensure that his dealer clients' management and dealership staffs keep pace with today's more sophisticated and demanding customers while retaining high customer satisfaction and maximum gross profit in every department. Mr. Libin has taken a leadership position in adapting new technologies for improved sales and service performance. He uses a hands-on, on-site approach and is responsible for developing more effective management and sales teams to achieve predetermined objectives.

In today's business environment training must be an investment not an expense. Businesses need to separate their operations from their competition, and good service and properly trained people are on the top of the list of ways to get that done. APB takes a customer centered approach, realizing that it is the customer's perception that must rank high in any successful and enduring sales and service approach. Equally important is the collection of meaningful data that provides the basis for analysis and interpretation for any improvement plan. APB's process helps dealerships keep to the fundamentals and establishes measurements to identify ways to improve. The APB process also aids business leaders who have learned the importance of providing the resources needed to get the job done. They choose to concentrate on becoming all that they can be - not on trying to beat their competition. They must become personally involved and demonstrate the value in ways that their people can understand.

Richard F. Libin
PO Box 2011
Natick, MA 01760